Selling Your Home Fast in White Mountains AZ
Getting your home sold fast in today's buyers’ market may or may not be difficult based on a number of factors. First, this is a much different market than we were in 1, 3 or 6 years ago. Like every other financial market, the real estate market goes through cycles, and it is imperative that we, as professions, adapt our methods to the changes so that we can best help our clients. When the White Mountains real estate market was on fire 2003 – 2006 it didn't take a whole lot of effort to get a home sold. Many home owners were able to put up and sign on their home "for sale by owner" or hire a limited service realty firm (discount). But the White Mountains real estate market has now shifted, and home owners are finally fully realizing that they may not be able to get their homes sold themselves, or with reduced commissions to agents, etc. They also realize they will need to get better results utilizing a full service real estate company with full-time Realtors, such as Pam & Bruce Wachter.
So, what does it take to sell your home fast? The White Mountains Arizona real estate market is tougher than ever, but you can grab a buyer if you follow these steps:
- Set a realistic price (fair market or below)
- Think from Buyer's perspective
- Hire aggressive real estate marketers—ones that KNOW the market, work FULL-TIME in the market, such as Bruce & Pam Wachter.
- Stage and condition the property
Statistically, the #1 reason a home languishes on the market is because the asking price is too high. Price is the common denominator when selling a home. Whether it's in good or poor condition, or whether you hire a good or not-so-good Realtor, it all boils down to price. When deciding on asking price, you need to answer a few questions: 1. How soon do I need to get it sold? 2. How well does it show? 3. How good is my (or my agent's) marketing plan? You will not only need to look at what comparable homes have sold for, but also to pay close attention to pending sales, withdrawn and expired listings. Pricing of actively available homes for sale is important because this is your direct competition. Keep in mind that there is a good probability that other actively listed homes may be overpriced. In order to come up with correct price, you and your agent will need to analyze not only active, but sold, expired and withdrawn listings as well. A comparative market analysis for a client takes time, and Bruce & Pam take this step seriously
Warning: some agents will tell you whatever you want to hear. 1. When asked what the asking price should be, they will name a high, attractive price just to get your listing. Overpricing WILL prevent your home from selling in this sluggish market. 2. They will quote a very attractive (low) listing commission. What they may fail to tell is that they are doing NO marketing of your home and discouraging other Realtors to show your property because they're reducing the selling commission.
Thinking from Buyer's perspective
When selling a home you can not be emotional about the sale, you have to be rational and business-like about it. You need to stop thinking like a seller and start thinking the way a buyer would think. Buyers don't care how much YOU think your home is worth, what YOU owe on the mortgage, how much YOU want or need to get from the sale! And, more importantly, neither does the market.Buyers will purchase the home that represents the best home, in the best condition, for the best price. End of story.. If your home is the second best it won’t sell. Put yourself in the buyers’ shoes – what would you do?
Remember: BUYERS DETERMINE THE VALUE!
Hiring an aggressive marketer
Now more than ever you need a full-time professional real estate agent to sell your home fast. The White Mountains Arizona real estate market has changed dramatically over the last several years; even so, many agents, comfortable in a big sellers’ market failed to upgrade their marketing methods. They are still doing passive “wishful thinking” selling. A weak and ineffective marketing plan consists of putting it in the MLS, sitting open houses and having an MLS tour with other $5-a-hour-coffee-drinkers. You won’t hear from them because they have nothing to tell you. Will this get your home sold? Hardly.
You need to hire a professional full-time active Realtor that has a game plan. A Realtor who uses pro-active and aggressive marketing. Someone who does:
- Have systems
- Advertise in newspapers
- Advertise in the magazines
- Advertise on internet
- Use call capture
- Use lead captures
- Uses call tracking
- INVESTS AND REINVESTS in their marketing tools
- Constantly monitors the market EVERY DAY
- Update you
- Have ethics and makes hard work a priority
- Have experience
- Have knowledge
- NOT have another full-time or part-time job…
Staging and conditioning
Staging and conditioning is the most ignored step of selling a home. Buyers will low-ball or not even give your home a second thought they feel that the home has not be properly taken care of. Every buyer wants a "cream-puff" (unless s/he is an investor buying with a large discount). You will need to condition, improve or even stage your home to sell. Think about why builders and developers do so much research and hire professionals to stage model homes?
To find out more about Bruce & Pam, Realtors, and how they can help you to sell your home in a discouraging market, just call or click!