Worth A 1000 Words?

A picture can be worth $1 million when it's a picture of a home for sale.

Sellers, the Realtor you choose is more important than ever because of "E-Real Estate"-- internet marketing. You must insist on listing pictures, and make sure they're good-quality digital. Why?

Because pictures sell houses. That's a fact. Real Estate is a visual medium. If your MLS listing doesn't have pictures interior/exterior, a lot of Realtors won't submit the listing to potential buyers, they'll just go on to the next listing that has pictures.

Why wouldn't a listing have pictures is a good question. We've found several reasons, none of them good.

Many Realtors don't own a digital camera. They should. A digital camera should be a requirement because the usual film camera necessitates filling up a roll of film, getting it developed, and that takes valuable time away from getting the pictures of your home on MLS, and (if they are 'net saavy) on to the Internet where they sell.

Many Realtors can't and won't use technology. They can't or won't use a computer, so they can't or won't upload pictures.

Some Realtors mistakenly believe that because a house is a sickening color, or looks messy (both conditions probably true) that a picture will reveal this and they will lose the opportunity to show it right off the bat. The solution to this is to paint and clean up!

And this is the most curious reason: Some Realtors like to keep the listing to themselves hoping they can "double-dip" the listing and not share a commission. Fact. So, they pretty much "vest-pocket" a listing, showing only THEIR personal clients pictures they MAY have, or worse, drag clients out to a listing hoping to "sell" them on it. This is outside the spirit of cooperation and our MLS; and more importantly, limits the number of potential buyers for your home dramatically.

When you list with us, your house will be shown on MLS, our website www.whitemountainsrealtor.com, on the national Century 21 website, at Realtor.com, and anywhere else we can find to get some attention for you. And those pictures are worth $$$, not words, not sales pitches.